West Chester Store Closing to Revamp Selections and Better-Serve Customer Needs
The brief interruption will enable the drive thru store to more conveniently and quickly provide
customers with fresh meal solutions and expanded healthy market offerings the re-emerging
brand is becoming known for. The revamped Swiss Farms will tailor operating hours to meet
highest customer volume while existing East Goshen employees will be offered a transfer to
serve customers at 12 other Swiss Farms locations and be invited back to the renovated store
on Paoli Pike for the reopening.
The decision to temporarily close the Paoli Pike store is in response to customer feedback
requesting more fresh meals as well as packaged goods to greater meet the needs of busy
families and professionals’ on the go. As a result, Swiss Farms is soliciting loyal customers to
weigh in on the product mix offered at the new concept store.
“We’ve been fervently listening to our customers for quite some time and as a result are
meeting their needs in many new ways,” explains Scott Simon, CEO of Swiss Farms. “The
newly reconfigured concept will open in the spring and focus on fresh meal solutions and an
expanded line of healthy packaged goods. It’s part of our customer input initiative and a big
part of helping us find solutions to accommodate the time-crunched lifestyle of our typical