On the corner of Main & Main, you’ll find these red-topped drive-thru grocers ready to meet your fill-in grocery needs.
The concept of drive-thru convenience might be more relevant today than in decades past, but Swiss Farms has managed to make itself a staple in neighborhoods across the Northeast since 1968.
Sometimes it seems that the longest journey in building a brand is getting off the ground. Starting a new concept or planning to franchise an existing one requires a tremendous amount of hard work, a dedicated support staff, lots of capital, and a business model that works. The opportunity for multi-unit growth is certainly a great way to expand your system.
Swiss Farms' new prototype in Ridley Township, Pa., is billed as the drive-thru dairy chain's speediest and most efficient drive-thru yet. Wanting to reposition its stores as "the customer's in-between shopping trip," Swiss Farms broadened its product offering to include fresh produce, baked goods and prepared meals, and challenged designers at Chute Gerdeman Retail in Columbus, Ohio, to create a new identity reflecting this shift.
Congratulations to Dan Dumbauld, (Swiss Farms Clifton Heights Store Manager) and his new bride Andrea. Dan and Andrea were married on April 3rd after a two year courtship that all started because of his great customer service. Way to go Dan.
"He always used to ask me if he could help me find anything," Andrea remembered”. Now, I like good customer service, but this seemed like a little more than that."
Hey, Dan did you get permission to be out of uniform?
Swiss Farms Stores has hired Rocco Fiorentino as president of franchising.
Prior to joining Swiss Farms, Fiorentino served as chairman and CEO of Philadelphia-based United Financial Services Group. He was a founding member, president and CEO of Eagle Tax Services Group. Both firms have franchise offices. He also served as president and CEO of Freedom Rings LLC, which was the Krispy Kreme franchisee for Pennsylvania, New Jersey and Delaware.
Swiss Farms, which has operated for 40 years in Delaware County, Pa., is branching out through franchising, with plans to open 100 new units in the next five years.